6. Do NOT Over-Communicate With Low-Benefit, High-Maintenance Members

There is no sure path to success, but the surest path to failure is trying to please everyone.  People often get hung up on the old adage about an unhappy customer tells 10 people or something similar. The business and social ecosystem now counteract this because ecstatic customers tell the same amount.

Do an 80/20 analysis of your customer base in two ways–which 20% are producing 80%+ of my profit, and which 20% are consuming 80%+ of my time?

Then put the loudest and least productive on autopilot by citing a change in company policies or reroute them as you best see fit. Offer to point them to another provider if they can’t conform to the new policies.

It’s trendy to be uber-productive, but it’s only possible once we remove the constant distractions and time-sucking habits we get hung up on. If you have trouble deciding what to do, just focus on not doing.

What other no-no’s would you add to the list?

© Triib Inc. 2017


Interested in learning more about TRIIB’s crossfit gym management software and how it can help manage & grow your gym? Please send us an email at sales@triib.com and someone from our team will be in touch asap. Thank you.

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