As a gym owner, you’ve likely felt like you have too much to do and not enough time to do it all at some point. Or, if you do finish everything on the to-do list, something gets rushed and done poorly.
Hustling is part of the game, and you may think the more hours you work, the more money you make, but Two Brain Business’s State of the Industry 2021 report says otherwise. They found only 59% of business owners who worked over 50 hours per week were profitable, compared to 78% of business owners who worked between 21 – 40 hours.
It’s all well and good most of the time to multitask into infinity—but something will inevitably get left behind. It’s not just about having enough time to do it all; it’s about having enough time to give each task enough care and attention to do it right.
But with the right business management tool, you can say goodbye to these time-wasting tasks.
What are the biggest timewasters affecting gym owners right now?
1. Switching between multiple platforms
In this rich technology landscape, gym owners have so many options at their fingertips of what platforms to use, and how to use them. But making sure several platforms talk to one another ends up in wasted hours each week. For instance, just think of how much time you spend logging off of one platform and onto another. When you’re dealing with one member, it’s manageable. But when you’re busy? It ends with members turning around and leaving.
A platform that is built to integrate with and accommodate other software integrations will take care of that problem entirely. Choosing one platform that does all the core functions you need will benefit you in the long run. It will save you time and allow you to focus on the tasks that help you grow.
Plus, it will consolidate the costs to just one subscription. Now that time you used to spend on keyboard typing and mouse clicking can be spent nurturing relationships with clients.
2. Relying on pen and paper
Forget the manual, written work. You need a platform known for its accuracy, security, and easy-to-use automated workflows so you never have to check that your tech is working correctly. We know automation works: 88% of SMBs say they can compete with bigger companies out there because of it; they close deals quicker, offer better customer service and spend less time on make-work tasks.
You know you can develop great programming and get your clients results, but it takes a long time to build custom tailored programming manually. Xplor Triib’s Popular Movement Library allows you to save time by drag-and-dropping in popular movements.
3. Start-from-scratch marketing
Email is such an effective way to communicate; 53% of marketers say it’s the most effective way to engage early-stage leads. But if your communication strategy is more reactive rather than proactive, that’s a problem.
Xplor Triib’s growth-focused marketing automation brings in new customers and reduces the churn of existing ones. Spend way less time on the tedious and low-value marketing campaigns, and instead create unique member experiences that encourage member loyalty as well as word of mouth.
Want to get even deeper into time-saving techniques? Download your copy of our e-book, Xplor Triib’s Guide to Increasing Sales by Improving Time Management, to get the full scope of how Xplor Triib’s features saves you hours each week!
Get your time back and fuel your gym’s growth
Now that you’ve cleared these tedious tasks out of your schedule, you have more free time for so many growth-fueling activities that you can focus on.
First, use your newly freed-up time to personalize your gym’s experience for members. Everyone appreciates being noticed, remembered, and praised; in fact, data from IHRSA shows that your members are willing to pay more for a ‘personalized high-value experience.’
Gym owners can quite easily remember their customers day to day, but it gets more difficult once you scale and have more to manage.
Here are some ways to personalize their experience:
- Add custom videos for a personalized touch
- Help members reach their goals through member profiles
- Create events that drive member acquisition and build your brand
Automate, automate, automate!
Next, your schedule will thank you for the self-serve, automated workflows that save minutes that add up to hours. Ask yourself: is this mindless, repetitive, and does it make me want to pull my hair out? If yes, send it to a workflow.
Here are some ideas to get you started:
- Self-service for members to help themselves
- Set-it-and-forget-it marketing
- Custom ahead-of-time scheduling
Meet Xplor Triib, your all-inclusive solution for gym operators like you.
Xplor Triib offer seamless end-to-end experiences to fit your gym’s needs. Save time that you’d otherwise waste by using multiple software platforms, by working the old-fashioned way (pen and paper) and more.
Want to learn more? Drop us a line.
Don’t forget to download your copy of our e-book, Xplor Triib’s Guide to Increasing Sales by Improving Time Management!
