As we all know, the growth of the CrossFit industry has been nothing short of monumental in its sheer size and speed. Competition between gyms now vying for new members is a more recent trend that’s become quite intense and challenging for gym owners. This is due in large part to the increase in the number of gyms and their proximity to one another.
Maybe 5 to 7 years ago your gym was the only game in town, but these days your neighborhood most likely has another gym infringing on your territory and perhaps taking some of your members away. In fact, did you know that almost 70% of affiliates are within 4 miles of another box? Yes, your competitor is literally next door and this is one of the major reasons why there is now an enormous number of affiliates going out of business.
So what are some of the best boxes doing that sets them apart from the rest of the pack? And what are some industry benchmarks that you can utilize to gauge your own gym’s performance? Most importantly, where does your gym stack up against these benchmarks? As a gym owner these days in this hyper-competitive market, it’s critical you understand your metrics vs your peers to make sure your business will be safe down the road.
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