Unlocking the Power of Total Wellness
The Three Benefits of Adding Total Wellness Programs into Your Functional Fitness Studio
You don’t need us to tell you that the fitness industry is a fiercely competitive one and that functional fitness studios need to be continuously thinking of ways to evolve and innovate, if they’re going to stay ahead of the curve. That means keeping up with rising trends in the fitness industry and determining if you can leverage them to boost your competitive advantage. Total wellness is one trend taking the fitness industry by storm, here’s how it can benefit your members and most importantly, your studio.
Ever since the world was rocked by Covid-19, there’s been a newfound appreciation for total wellness – not just physical fitness. The Global Wellness Summit (GWS) has released its latest report, The Future of Wellness 2023 Trends, in which they identify 12 key wellness trends impacting the wellness economy in 2023 and beyond.
“This year’s report is proof that the wellness market of just three years ago suddenly feels archaic. Wellness in 2023, and beyond, will be more serious and science-backed, but also more social and sensory.”
– Susie Ellis, Global Wellness Institute chair and CEO
Functional fitness and total wellness programs are two powerful forces that can complement each other in creating a well-rounded and transformative fitness experience. While functional fitness focuses on enhancing physical strength, mobility, and performance, total wellness programs address the holistic well-being of individuals, encompassing their mental, emotional, and spiritual aspects. When these two approaches converge in a functional fitness studio, remarkable benefits emerge for both the business and its members.
By incorporating total wellness programs into your functional fitness studio, you can provide a comprehensive approach to health and fitness that goes beyond physical exercise alone. This integration allows clients to experience a deeper level of personal growth and fulfillment as they nurture their bodies, minds, and soul.
From a business perspective, adding total wellness programs brings numerous advantages. You’ll distinguish your studio from your competitors, and you’ll increases member retention as clients become more engaged and committed to their fitness journeys. Additionally, it attracts a broader clientele, including those who seek a more holistic approach to their well-being.
1: Increased Revenue and Member Retention
A significant benefit is the ability to attract new clients and maintain the loyalty of existing ones. By offering a diverse range of services beyond traditional fitness workouts, you’ll become a one-stop-shop for people seeking a comprehensive approach to their well-being.
When you expand your offering to include total wellness programs such as nutrition coaching, meditation classes, and wellness workshops, you’ll tap into a broader market. People who are looking for a holistic approach to their health and fitness journey will be drawn to your inclusive and well-rounded services. This expansion allows you to reach a wider audience and attract individuals who may not have considered a traditional fitness facility before.
Successful functional fitness studios that have integrated total wellness programs have experienced remarkable results. According to McKinsey’s latest research, now is the ideal time to adopt a total wellness approach; they estimate the health and wellness market value at over US$1.5 trillion, with an annual growth rate of 5% to 10%.
2: Improved Member Results and Satisfaction
Functional fitness training prepares the body for everyday movements and activities, improving strength, endurance, and overall fitness. However, to optimize their results and overall well-being, your members need more than just physical exercise. Total wellness programs fill in the gaps by offering additional support and resources. For example:
- Incorporating mental and emotional wellness components, such as meditation or stress management techniques, will help your members manage and reduce stress, enhancing their overall well-being and mental clarity.
- Nutrition coaching ensures that clients fuel their bodies optimally, supporting their fitness goals and aiding in recovery.
- Recovery programs, such as stretching routines or massage therapy, help prevent injuries, reduce muscle soreness, and promote faster recovery between workouts.
According to McKinsey, there are six areas of wellness that matter most to people, and which are examples of specific wellness programs. Look at this diagram and ask yourself if you could combine these six elements into an overall holistic approach to total wellness:
3: Positive Impact on the Community
Total wellness programs offered by functional fitness studios can extend their benefits beyond individual clients and positively impact the surrounding community. Here’s how:
- Educational workshops – by hosting educational workshops on topics related to health, fitness, and well-being, you can provide valuable knowledge and resources to the community. They’re a chance for people to learn about various wellness topics, such as nutrition, stress management, injury prevention, and mental health. By sharing expertise and providing practical tools, you’ll be contributing to the overall well-being of your community.
- Community partnerships – you can foster partnerships with local businesses that align with the principles of total wellness. For example, collaborating with nutritionists, wellness coaches, physical therapists, or holistic health practitioners can provide your members and the community with a network of professionals who can offer specialized services and support. Additionally, partnering with local farmers’ markets, health food stores, or wellness-oriented businesses can create opportunities for discounts, special offers, or joint events, encouraging a healthy lifestyle within the community.
- Charitable initiatives – you can organize and participate in charitable initiatives that benefit the community, such as charity workouts, fundraisers for local causes, or partnerships with non-profit organizations focused on health and wellness. By actively engaging in philanthropic efforts, you’re demonstrating a commitment to improving the well-being of not only your members but also the broader community.
- Community events – fitness challenges, open houses or wellness fairs can bring people together and create a sense of belonging within the community. These events provide an opportunity for individuals to connect, share experiences, and explore the various offerings of your business. Such events can also attract new members and raise awareness about the importance of total wellness.
By incorporating these community-focused initiatives, you become more than just a place to work out. You become a hub for overall well-being and a catalyst for positive change within the community. These efforts not only benefit clients by providing a holistic approach to wellness but also foster a sense of unity, support, and inspiration among individuals in the surrounding area.
Getting Started on the Total Wellness Studio Journey
Incorporating total wellness into your functional fitness studio creates a comprehensive approach to health and well-being. By offering additional services, such as nutrition coaching, mindfulness workshops, and recovery programs, you’ll attract new clients, enhance client retention, and help people achieve their goals more effectively. Furthermore, these programs have the power to extend their positive impact beyond the studio walls, benefiting the surrounding community through educational workshops, partnerships with local businesses, charitable initiatives, and community events. By embracing total wellness, you can become a catalyst for change, fostering a healthier and more connected community.
So how do you get started? With our latest eGuide, From Stress to Strength. It’s a comprehensive guide that explores the power of total wellness and how it can transform your functional fitness studio into a thriving community. It covers:
- Why total wellness is on everyone’s mind
- How to pivot to a holistic approach to health and fitness
- How total wellness creates a competitive advantage
- Why total wellness is the new fitness currency for healthier revenue streams
- Why total wellness is the key to unlocking long-term member commitment
- How to use total wellness to build a better community
So if you’re serious about revolutionizing your functional fitness studio and taking it to new heights, download the eGuide today.